To equip, empower, and advocate for individuals, couples, marriages, and families to achieve genuine heart connection and healing by using practical tools and biblical principles.


To cultivate a worldwide culture of powerful individuals, marriages, and families equipped and empowered to transform their personal cultures by choosing genuine heart connection and freedom in relationship.


Equipping • Empowering • Advocating • Accountability

Identity is an important aspect of everyone's life! Yet many have never established a true identity or have lost it in some way. Without a strong positive sense of identity, a person is powerless. This affects our self-worth, value, the way we perceive others, and emotional and mental well-being. Consequently, if you see yourself as less than you should, you'll view others in the same way – hurting yourself and those in your life.

The relationships we have with our spouse, children, co-workers, and friends have an impact on the way we live as either "powerful" or "powerless" people. The Love Factor empowers and equips individuals, couples, and families to learn to push into connection with one another and create and maintain healthy relationships!


You choose: In person or online!

We're incredibly passionate about what we do! All of our services are offered in person or online. It doesn't matter if you're in Coeur d'Alene, Idaho or on the other side of the world, we've got you covered with our secure, video counseling platform. The Love Factor has clients from all over the globe!

We keep our session fees simple and as low as possible! We have a flat rate of $79.00 per session, no matter that type of session it is. All of our Initial Consulations are at NO COST and are done over the phone and not in our office. Our Initial Consulations are great because it gives you and the counselor the opportunity to get to know each other before coming in. The initial Consultations are the best way for you to make sure that The Love Factor is going to be a great fit for your needs.


Matthew RoweMatthew Rowe and Family

Matthew Rowe

Marriage, Relationship, Pre-marital and Individual Counseling • Executive Director • Board Member

Matthew is deeply passionate about empowering individuals to discover and embrace their true identities. When someone discovers their true identity, they are able to push into true relationships as a powerful person. Matthew's main focus at The Love Factor is to help reconnect and repair relationships, specifically marriages. Matthew has successfully studied Christian Leadership and Organizational Development at Alphacrucis College in Sydney, Australia. He has also studied Psychology at Colorado Christian University. He has recently finished his Doctorate in Clinical Pastoral Counseling and he is also a Certified Master Life Coach. Matthew has successfully helped restore hundreds of marriages, developed and lead worship teams, assisted in successful reorganizations of churches, facilitated the launching of small businesses; and consulted on strategic revenue growth, partnerships, relationships, and marketing for major fortune 500 companies. Each week he also donates his time and expertise to help support the Chaplaincy | Patient Spiritual Care Program at Kootenai Medical Center.

Matthew is an ordained Pastor through Firestarters Ministries. He and Karissa have been married since October 2008. They have three amazing boys and one precious girl! Together they are also active in their local church, Heart of the City Church, in Coeur d'Alene.

Samantha Means

Samantha Means

Trauma Healing Counseling

Samantha was born and raised in the Spokane Valley and spent four years in the Marine Corps working as a combat correspondent in Okinawa, Japan. The next ten years were spent traveling to more than fifteen countries doing mission work, and working in the medical field and with youth in addiction recovery. Samantha has a passion for healing the hearts and minds of those who have experienced trauma. She's worked with orphans in Haiti after the 2010 earthquake, Syrian, Afghani, and Iranian refugees, indegenious populations in Malaysia, and helped strengthen an underground church in the Middle East.. For the last five years she has primarily served victims of sex trafficking, sexual assault, and rape right here in the Pacific Northwest as a volunteer with various local ministries and organizations.
Samantha earned her bachelor's degree in human development in 2015 from San Diego Christian College and is currently completing her master's degree in divinity through Liberty University. She helps victims become victorious with biblical principles and practical tools.

Samantha is a resident of Post Falls, Idaho, Samantha enjoys hiking, working with horses, and writing books that empower readers to face life's challenges with bold faith and great grace. She is active in her local church (Heart of the City Church).

Marla SchaafKerry Pfaff and Family

Kayla Barker

Pre-Marital & Relationship Counseling

Kayla has a passion to see marriages go through a transforming and healing process. She believes that people need a safe and compassionate place to share their hearts. She believes that marriages can be incredible and fulfilling, for a lifetime, with the right tools and empowerment. She is studying Psychology and has facilitated self-discovery classes, helping people find their purpose and to help heal wounds. Their passion is guiding students to Jesus, loving them, and giving them a non-judgmental place to be who they were created to be. Kayla has a heart for people and has a gift of grace on her life, to see people and to understand their hearts. Her calling on her life is to love and empower people to have successful and meaningful relationships.

Her and her husband have been married since August 2018 and are now expecting a sweet baby in 2021. Her and her husband attend The Cause Church in Cd'A and are active Youth Pastors there also.

Kerry PfaffKerry Pfaff and Family

Kerry Pfaff

Marriage & Relationship, Pre-marital, and Individual Counseling

Kerry’s passion is to see healthy marriages. Marriages where wounded hearts are healed, hope is restored and the relationship, through Christ, becomes all that God intended. He believes that people need a safe, non-judgmental, grace-filled place to share their stories – a place where they can be loved back to life and learn to thrive in their true identity in Christ. As a young man, Kerry worked as a hairdresser in Scottsdale, AZ, where he learned to develop rapport with people from all walks of life. He went through a painful divorce which fostered a life-long desire to help himself and others build healthy, supportive, joyful and lasting relationships. In 1989, Kerry married Teresa and became a father to her four sons. They moved to North Idaho and ran a successful small business for 22 years while also serving as lay ministers and receiving training in biblical counseling. In 2011 Kerry and Teresa joined Grace Christian Fellowship where they grew into the lead pastor’s position. Kerry pursued his Master’s in Christian Therapy which he accomplished in 2016 at 68 years of age. He often says, “Don’t let age be an excuse (or anything else! LOL)” and is now considering pursuing his doctoral degree.

Kerry and his wife, Teresa, live in Coeur d'Alene, Idaho. Teresa works as a personal chef, specializing in healthy, organic cooking. Together they love to host gatherings with their kids, 6 wonderful grandkids, friends and their little Yorkie, Barley.

Charles StoneKerry Pfaff and Family

Charles Stone

Relationship, Pre-marital, and Individual Counseling

Charles was born and raised to a hard-working family in Southern Idaho.  He started working on his Uncle's dairy farm at age 13 and learned early how to be responsible and the value of dependability.  He served two years in the United States Navy and has worked in the food and beverage industry for 11 years. He carries a deep passion for counseling with a focus on personal break throughs and self-discovery/identity.  He believes his passion comes from God's vocational call on his life. Starting with Saddleback Church, he has the privilege of counseling many individuals for a variety of different personal issues. He is currently pursuing his bacherlor's degree in psychology through Colorado Christian University.

Charles lives in Coeur d'Alene, Idaho and has two amazing children which are one of the highest priorities for him. He actively attends Real Life Ministries in Post Falls and is also involved with other ministries within his local church as well. He enjoys the outdoors and being active, especially being able to share those enjoyments with his kids.

Shannon MayfieldShannon Mayfield Family

Shannon Mayfield

Individual Life Purpose Expert • Self Purpose Discovery

Shannon has a passion for helping people discover and live fully in their God-given design and purpose. Through this discovery, individuals are empowered to love themselves and those around them for the way God created them.  

Shannon received a Bachelors of Arts in Communication Arts from Lewis-Clark State College.  She works in Communications and Development at Classical Christian Academy, and has also worked in marketing in the medical and insurance fields.

Shannon lives in Post Falls, Idaho with her husband, Jay, and three sons.  They attend Heart of the City Church where Shannon serves helping people to discover the uniqueness of how God created them.

Ashlyn Muskrat

Ashlyn Muskrat

PR Director • Partnership Committee Chair

Ashlyn is passionate about creating and building long lasting relationships and also helping to bring the best out in people. She thrives on empowering people to be the most successful person that they can be in their personal lives and their relationships. Over the past few years, she has had the opportunity to create strong relationships and positive interactions with her local community. Although she has gained a great knowledge of business administration, she continuously welcomes a hands on learning approach to entrepreneurship and has a heart for small businesses.

She attends the Heart of the City church and is always excited to share her deep love for God and how that has impacted her life.

Matthew Rowe

Trincy Hawkins

Grants & Fundraising

Trincy is passionate about helping people and their businesses reach their fullest potential. She has five years of experience in grant administration and over eight years of experience in business administration. She moved from Fairbanks, Alaska to Spokane, WA in July 2018. She loves being a part of the tight knit community in Spokane and CDA, and enjoys assisting those in need.


John McClafferty
Karissa Rowe
Nancy Croll
Matthew Rowe
Luke Croll


We believe that the Bible, in its entirety in the original writings, is the inspired, inerrant, infallible, and authoritative Word of God. • We believe in God, eternally existent in three persons: Father, Son, and Holy Spirit. • We believe in the deity of our Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious death and atonement through His shed blood, in His bodily resurrection, in His ascension to the right hand of the Father, in His imminent personal return in power and glory. • We believe that, for the salvation of lost and sinful man, faith in the Lord Jesus Christ provides the only grounds for justification. • We believe in the regenerating ministry of the Holy Spirit by whose power the Christian is enabled to live a godly life. • We believe in the forgiveness of sins, the resurrection of the body, and life eternal. • We believe in the spiritual unity of the Church, which is the body of Christ, composed of all who are reborn through faith in the Lord Jesus Christ. • We believe in the reality of heaven, hell, and Satan, which gives urgency to Christ’s command to reach the entire world with the Gospel. • We believe that God is love and love covers a multitude of sins. • 1 John 4:8, 1 Corinthians 13, 1 Peter 4:8

We love hearing people's hearts!

Schedule your free phone consultation today and make sure that we're a great fit for one another!